for Love and
Lemons x Diptyque

For this campaign, we focused on For Love & Lemons and Diptyque collaborating to create a fragrance collection called Meadow. By creating a collaboration between these two companies, we will be able to enter a new product category for For Love & Lemons, while also generating profits for both brands. This allows for new consumers to be drawn to the brands and additionally increases brand loyalty. Diptyque will expand its fragrance line with this collaboration, which takes inspiration from For Love & Lemons’ free nature and Diptyque’s classic aesthetic. This will allow both companies to reach new audiences and help For Love & Lemons expand into a new product category, since they currently do not have a fragrance line. This collaboration is an exciting one as it allows a Parisian luxury fragrance house and an American fashion company to work together.